Watching Competition by David Goldsmith

Author:David Goldsmith
Language: eng
Format: epub
Publisher: BenBella Books

Figure 9.1—Enterprise Thinking Competitive Intelligence Process

5. Review “products” of CI work that you have identified to this point to confirm their accuracy. You want to connect the dots in hopes of creating more and better new knowledge.

6. Strategize for the organization by plugging the CI knowledge into your CST Model. Data alone means nothing, really. In order to make the ET CI Process work for you, you must integrate it into your decision making.

As you and your team follow the steps of the CI process—Strategize about using the Process, Collect Data, Assemble Information, Create Knowledge, Review, and Apply—you must be sure that the competitive intelligence supports your Desired Outcomes.

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